![]() Here is a list of the best Adwords desktop ad sizes according to Google: ![]() While those sizes are the most common, not all of them are the top performing. ![]() These are the most common AdWords desktop ad sizes: Let’s have a look at what Google AdWords is suggesting as the top performing ad sizes. It is important to also be aware of what advertisers see as the best performing, therefore paying more. The higher the impression share for ads, the bigger the competition therefore pushing the eCPM (revenue per thousand impressions) higher. SmartyAds Desktop Banner Sizesīased on the data from SmartyAds the best ad sizes for desktop are 336×280, 300×250, 728×90, 120×600. According to SmartyAds the best desktop ad sizes are: Image 2. SmartyAds provides a full-stack package of complex AdTech solutions for digital advertisers, publishers, and ad agencies worldwide. 970×90 large leaderboard is on the rise as well and advertisers see it as an ideal size for high definition content ads.Ĭonsidering all of the mentioned sizes, this is what google suggests we use:įounded in 2013, London UK. Not only that – 300×600 half-page ad is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers. Sounds fine, right? Well, if we look at the rising ad formats then 970×250 billboard is said to be IAB Rising Star** high demand in Preferred Deals and Private Auctions – meaning they work great in Header Bidding. Google Desktop Ad SizesĪccording to Google the best ad sizes are the following: 300×250, 336×280, 728×90 and 160×600. Most official websites and advertisers try to stick to the IAB suggestions therefore we should keep in mind what ad dimensions they suggest. ![]() While the list shows the official sizes it does not really suggest which ones are the best paying and would bring in the highest possible revenue. This means that we should trust this organisation and primarily look at their suggested desktop sizes. The company provides legal services and support for the online advertising industry and is the leading company to do so. IAB (Integral Ads Science) is an advertising business organisation that creates and develops industry standards, conducts researches. Let’s have a look at three such organisations and see if we can find some crossovers. The best way to get started is just by looking at the standards defined by the largest official advertising companies. To begin with let’s look at fixed ad banner sizes for desktop. Best Desktop Ad Banner Sizes Suggested by Officials For desktop there are only a few best paying desktop ad sizes that you would need to use and not to confuse yourself with dimensions that bring less revenue. It is important to first look at what the official partners are suggesting and then testing which works best. There are products out there that support automatic responsive ads but they are not always the best as some advertisers might use a specific unresponsive size and actually pay more. If positioned well the wide banner sizes can earn you significantly more. For example Adsense has some pre defined dimensions that you can use, but how to know which are the best. Usually if you are using an already established partner that for example uses header bidding solution they will already have some data on what would be the best desktop ad sizes for your specific website. There are many different solutions for increasing revenue out there and this can get confusing very quickly.
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